Leave Your Mark by Aliza Licht

BLOG“Life is too short to settle. You have the power to create your own path to success.”

Aliza Licht is a global fashion communications executive and the voice of the popular DKNY PR GIRL Twitter feed.  She uses her platform to mentor and provide career advice.  With Leave Your Mark she draws on personal experiences to provide guidance and inspiration to those embarking on a new career or looking to advance in their current role.

Leave Your Mark is a must-read for anyone going through a career transition, is stuck in a rut, or is just not sure about the next step and in need of inspiration and motivation.  It is smart, clear, concise and demonstrates that you can make a positive change for yourself. The book is split into four parts and gives advice on: Landing Your Dream Job, Killing It in Your Career, Rocking Social Media, and Creating the Brand of You.  It combines personal stories and experiences with clear-cut advice and tips.  While the stories and examples provided are fashion world related, the advice itself is not industry specific and is applicable to whichever career path you may be interested in.  Leave Your Mark acts as an invaluable guide and mentor.

Favourite quote(s): “INSIDER TIP: Forget the long-term career goal.  Nail what is in front of you and your next step will become clear.”

“People who tell you how they mapped out their five-year plan are full of it.  You can’t know.  I’m sorry, you just can’t.  It’s not a plan, it’s a decision.  Sometimes you make good ones and other times you don’t.  But the point is you’re always the one choosing the direction.”